A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

Local Control of Education and Other Nonsense

I’m sure that a person who thinks the Federal Government should control education exists somewhere in the country, but most of us would not agree with that concept. Common sense tells us that there is a danger that a strong central government could use our educational system to brainwash our children. At the other end of the spectrum is the concept that parents should be solely responsible for their children’s education. I call this the copy machine concept since most parents would turn out a duplicate of themselves, education wise. The result of such a system would be absolutely no progress in our society since nothing would change from one generation to the next. For those of you who like to argue, there may be children who have more potential than their parents, but those gains would be more than offset by the natural proclivity of other children to rebel and remain uneducated. This line of reasoning may also be extended to villages, hamlets, towns, cities and states though the larger the group, the less accurate it will be. A reasonable person, after reading and giving some thought to this argument, might conclude that more input than just a parent’s would be a good thing for a child’s education. Are you a reasonable person?

I’ve read a number of articles that state or imply that every child should be educated to go to college. The authors seem to feel that the country would be a far, far better place if that were to happen. I wonder if they’ve given any thought to what our lives would be like if every child did go to college. Neglecting the fact that not every child wants to go to college or is capable of doing so, who would pick up our trash and garbage? Who would fix our leaky faucets or build our houses? What about fixing our cars, our roads, scooping our ice cream, etc., etc. and so forth? My guess is that, if every child went to college, our society would collapse in a fortnight. Furthermore, I have friends whose children did go to college and, upon graduating, were unable to find jobs. Then, we might think about asking the children what they want. It’s unwise to force children to do something they don’t want to do and that works both ways. Recall the story of Robert Louis Stevenson whose teachers thought he wasn’t all that capable and wanted to curtail his education to make him a tradesman. What would our lives be like if we had no “Kidnapped” or “Treasure Island” or his beautiful poem, “Romance”? How much poorer we would all be. You may read about his feelings on the subject in his poignant poem, “I am a hunchback”. If his imagery doesn’t touch you, nothing will.

I live in a county that has about a half million inhabitants and forty school districts. Can you imagine the ratio of administrative to teaching expenses with that much overhead? A school is a relatively simple organization to run and there is little change from year to year. There is little difference between all elementary schools, all junior high schools and all high schools. If education were a business, it would go broke. Of course, education is not a business. It’s a collective duty, a responsibility and a necessity. That doesn’t mean we can’t apply sound business practices to administering it. Have we gone mad? It seems as if we go out of our way to maximize overhead costs and then complain about the teaching expenses. If that huge amount of overhead was pigeons, we’d all look like statues.

It seems that most of us are in agreement that education in the USA “just ain’t what it used to be ” (please excuse the English, it’s part of the punch line of my very favorite joke) or at all close to what it could be. The Federal Government, the states and assorted organizations are beginning to spend money to fix it. Their ideas are not all bad, but they haven’t thought the entire problem through. Their mistake, as I see it, is that no mechanism exists in our educational system to spread any ideas that turn out to be useful. Why not revamp the system first to take advantage of good ideas? Throwing money at the problem, without thought, that could be better used to teach our children, is just a waste. Those who administer education complain they lack funds, but they never run out of money to incarcerate children our educational system fails even though that costs more than a good education. Where I live, teachers are being forced to take days off without pay and the children lose that time. Necessary courses and activities are being cut, but is there really a shortage of funds or are we just wasting what we have? Common sense where art thou?

Well, it’s easy to find fault and criticize, but I also have solutions that may be viewed on the website, below. Educating our children, who are the most precious natural resource this country has, is the most important job we must do because they have to govern when we die. This was the greatest country ever to appear on Starship Earth and I am ashamed that we all don’t pull together to better prepare our children for the future.

UK EIS Investments

The Enterprise Investment Scheme (EIS) has been designed by the UK Government to encourage private investment into small, high risk trading companies by offering a range of tax incentives.

Providing the underlying investments made by the EIS are held for at least three years (for Income Tax relief and tax free growth), the current tax reliefs available for UK investors are:

30% upfront Income Tax relief up to maximum investment of £1 million, which can be carried back to the previous tax year

100% Inheritance Tax relief (provided the investments have been held for at least 2 years at time of death)

Capital gains tax deferral for the life of the investment

Tax-free growth

Tax relief from investment losses

If you are looking to invest across a range of EIS managers and would like a simple way of administering your investments, the scheme has been designed with you in mind.

EIS may be right for you if any of the following statements apply:

· You have significant savings and want to diversify your investments while benefiting from the tax incentives

· You are keen to benefit from the growth potential offered by investment in smaller companies

· You would like to reduce the potential Inheritance Tax due on your estate

· You would like to reduce your Income Tax liability

· You want to defer a capital gain

· You have a significant pension fund but are now exposed to the Annual Pension and/or Lifetime Allowance

· You have elected for Pension Enhanced Protection or Fixed Protection

· You want a tax efficient savings vehicle without the restrictions attached to pensions

· You are a UK resident non domicile and would like to remit overseas income and capital gains tax free

We believe that EIS/SEIS portfolios are the investment of choice if you want to make larger contributions to fund your retirement in a tax efficient manner.

However, the tax benefits of investing should be your secondary and not primary reason for investing. EIS (and SEIS) is designed to provide an excellent investment opportunity in its own right.

Direct Application:

Investors can choose to invest via an offer to purchase new shares directly into an EIS qualifying company. The biggest benefit of this option is that the investor has direct control over the investment. However, not many people have the skills needed to carry out the necessary due diligence needed and the lack of thorough due diligence carries exceptionally high risk.

Investors who are seeking a more diverse portfolio may find this investment option a little less attractive as “all their eggs will be in one basket”. Additionally, the same benefit (more control) can also be a drawback as investors will not have the benefits of working with professional advisers.

A discretionary service:

This option allows investors to invest their EIS/SEIS money through a discretionary manager. For most investors the attractive aspect of this option is access to professional advice and information via trained and qualified personnel and recommended by a financial adviser. An adviser will likely simplify the investment process by handling special paperwork and dealing with other details.

However, as with a direct investment, the client is likely to be invested in a small number of companies and very exposed to the fluctuation in valuation

A platform:

You can use a platform offering EIS/SEIS solutions for EIS/SEIS investors, helping to simplify the EIS investment process. From those looking at longer term investment (perhaps for those considering inheritance tax (IHT)) to those looking for more “asset focused” investments, to those considering Seed EIS investment.

With the availability of a wide range of managers, clients and advisers can significantly reduce risk with greater diversification all within one application form.

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A Guide on Successful Product Creation and Internet Marketing

Local Control of Education and Other Nonsense

UK EIS Investments